Adidas v Puma
Two of the biggest companies in sporting goods — Adidas and Puma — are as competitive in business as their products are on the field. That rivalry is even more intense due to family ties between the two companies — Puma was founded after Rudolf Dassler had a falling out with his brother and Adidas founder Adolf Dassler. That split not only created Puma but sports marketing as we know it.


 
        
       
     
    
   
    
   
  
      
    
  
  
     
  
      
    
  
  
     
    
   
    
   
  
      
    
  
  
     
  
      
    
  
  
     
    
  