Adidas v Puma

Two of the biggest companies in sporting goods — Adidas and Puma — are as competitive in business as their products are on the field. That rivalry is even more intense due to family ties between the two companies — Puma was founded after Rudolf Dassler had a falling out with his brother and Adidas founder Adolf Dassler. That split not only created Puma but sports marketing as we know it.

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