Uncrate's 100-ish favorite things on Amazon

This is our shortcut to the good stuff on Amazon. It's an ongoing Uncrate-vetted list we'll be adding to and subtracting from. It's your field guide to use before wading through Amazon's millions of mediocre listings. It's our handpicked, battle-tested lineup of the clever, the durable, and the legitimately worth buying. The pieces that punch above their price, hold up in the real world, and never miss. In other words: the Amazon aisle curated by someone with taste.

Simple App

Simple Life takes a more approachable approach to weight management, replacing rigid dieting and calorie counting with personalized habits, daily guidance, and a little help from AI. The app builds a plan around your goals and lifestyle, then brings together food and hydration tracking, movement, fasting, weight progress, and personalized insights in one streamlined experience. Its Avo AI coach provides daily check-ins and tailored guidance, while tools like the NutriScanner make logging meals and understanding what you're eating easier. It's a modern wellness platform built around consistency rather than extremes, designed to make healthier routines feel more manageable in everyday life.

Presented by Simple App.

London Sock Co. Retro Striped Socks

London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.

Presented by London Sock Co.

Nike Air Max 95 Big Bubble Premium

Originally released in 1995, the Air Max 95 translated anatomy into footwear, with a midsole inspired by the spine, layered upper panels representing muscle fibers, and laces mimicking the ribs. The Air Max 95 Big Bubble Premium carries that unconventional design into the present with a mix of textile and synthetic leather reinforcing its signature wavy profile. Underfoot, oversized Max Air cushioning pairs with a foam midsole for lightweight comfort, while flex grooves encourage natural movement and a rubber outsole adds everyday durability. Thirty years after turning human anatomy into a running shoe, the Air Max 95 still looks unlike anything else on the pavement.

Presented by Nike.