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The Scientific Way to Cut a Cake
Birthdays will never be the same.
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Vita Coco
Vita Coco has become the warm-weather essential for a generation constantly on the move, delivering a cleaner, more functional answer to hydration during another brutal summer of record-breaking heat. Packed with naturally occurring electrolytes — including 3.5x more than the leading sports drink — the brand's coconut water helps replenish what long commutes, beach days, workouts, and heat waves quickly drain away, without the artificial colors or overly sweet formulas crowding store shelves. Equal parts refreshing and performance-minded, Vita Coco bridges wellness and lifestyle with an easy-drinking formula that feels just as at home in a gym bag as it does beside a rooftop pool, making it one of the smartest ways to stay cool when temperatures refuse to cooperate.
Presented by Vita Coco.
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Augustinus Bader Retinol Serum
Augustinus Bader's The Retinol Serum rethinks traditional retinol treatments with a formula designed to deliver visible skin renewal without the irritation that often comes with high-performance vitamin A products. Powered by the brand's proprietary TFC8 technology alongside pure retinol, the lightweight serum targets fine lines, wrinkles, uneven texture, blemishes, and hyperpigmentation while supporting hydration and overall skin balance. The result is a more refined approach to retinol, one engineered to improve clarity, firmness, and smoothness without compromising the skin barrier in the process.
Presented by Augustinus Bader.
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Why Women Are Stripey
Girls are awesome and they have stripes - but you can't see them. Find out how x-chromosomes duke it out to determine which is active and how a female human develops.
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SUP
Jonah Hill, Channing Tatum, Ice Cube and Jimmy Fallon say 'sup.
Glass Discrimination
Jason Jones digs into the plight of people who wear Google Glass. Poor, poor people.
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Duke Cannon Supply Co. Puck Soap
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
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PLQR Smart Sticky Note
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
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How A Goal Sounds
Moema, São Paulo, Brazil. The opening game, Brazil vs. Croatia. The neighborhood absolutely erupts as Brazil scores.
No Cell Phones At The Show
Jack White has an awesome idea: experience the show with your eyes and ears - not through your smartphone screen.
