Definitive proof that they are already among us.
Vita Coco has become the warm-weather essential for a generation constantly on the move, delivering a cleaner, more functional answer to hydration during another brutal summer of record-breaking heat. Packed with naturally occurring electrolytes — including 3.5x more than the leading sports drink — the brand's coconut water helps replenish what long commutes, beach days, workouts, and heat waves quickly drain away, without the artificial colors or overly sweet formulas crowding store shelves. Equal parts refreshing and performance-minded, Vita Coco bridges wellness and lifestyle with an easy-drinking formula that feels just as at home in a gym bag as it does beside a rooftop pool, making it one of the smartest ways to stay cool when temperatures refuse to cooperate.
Presented by Vita Coco.
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
Backed by Clark Duke and Adam Scott, Craig Robinson debuts the Hot Tub Time Machine 2 theme.
The Bay Area re-imagined in a gritty Gotham-esque black and white.
Here's how to give those pesky baristas a taste of their own medicine.
A very animated track from Sleater-Kinney's latest album.
Switching wireless carriers has traditionally involved enough friction to keep most people exactly where they are, but T-Mobile is trying to remove that excuse with a streamlined digital process designed to get customers through checkout in 15 minutes or less per line. The experience focuses on speed and simplicity, allowing users to switch online or through the T-Life app while keeping the device they already own. To further lower the barrier, T-Mobile's Keep & Switch program offers up to $800 via virtual prepaid card to help pay off eligible phones when customers make the move, creating a proposition that is equal parts convenience and cost savings.
Presented by T-Mobile.
Brooks takes a utility-first approach to training apparel with the Dash 6" 2-in-1 Short, a lightweight hybrid built for runs, gym sessions, and everything in between. Designed with a semi-fitted silhouette that follows the body without restricting movement, it pairs a breathable woven 6-inch outer shell with a supportive 4-inch boxer-brief liner engineered to reduce chafing and move freely thanks to 4-way stretch. Perforated side panels and a flat-knit waistband with internal drawcord keep airflow and fit dialed in, while a thoughtful pocket system adds everyday practicality with a liner phone pocket, key storage, and two external hand pockets for off-the-clock wear. The result is a versatile training short that transitions easily from workout to daily routine without missing a step.
Presented by Brooks Running.
You don't need space when there's bizarre life forms right in your back yard.
And now for a few words from one of the most profound thinkers of our time.