Cheeseburger In Hydrochloric Acid
Who's ready for lunch? Marvel at what happens when a cheeseburger is dipped in belly-like hydrochloric acid.
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Awesome Gin & Tonic
This is not your average gin and tonic. Two words: Cucumber balls.
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Luca Faloni Wool Suit
Crafted in Treviso, Northern Italy, this luxurious suit embodies Luca Faloni's Italian heritage. Each suit is handmade with the finest materials, ensuring the highest quality. Using pure virgin wool, Luca Faloni draws on a long tradition of expertise to create sustainable fabrics, producing suits that stand the test of time. Available in classic charcoal grey and midnight blue, this suit is ideal for business attire and elegant evening soirées. These Italian designs promise timeless style, securing a permanent place in your wardrobe.
Presented by Luca Faloni.
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Sorel Callsign Horizon GTX
Born from the rugged DNA of the iconic Caribou boot - designed to withstand Canada's harshest winters - the Callsign Horizon sneaker is a bold architectural evolution: honoring the brand's legacy while looking towards the future. Available in two silhouettes for both men and women - Low GTX and Mid GTX - the collection fuses heritage utility with bold design. The Low leans into sneaker style with all-season performance, while the Mid, featuring a higher profile, is built to conquer both snowstorms and city streets.
Presented by Sorel.
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Spy Plane To Space
Taken from the amazing BBC special James May on the Moon, in which James May from Top Gear is flown up 13 miles to the edge of space on a U-2 Spy Plane.
BMW Art Car
Since 1975, BMW has been working with famous artists like Calder, Stella, Lichtenstein, Warhol and Koons to turn race cars into works of art.
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Nike Ava Rover
Nike's new Ava Rover continues to make major city-ready strides, now landing in a Beachy Light Orewood Brown/Washed Teal colorway that's equal parts modern and effortless. Built on a stacked ReactX foam midsole for plush, energetic cushioning, the silhouette keeps the weight down with an ultralight, technical woven upper and reductive rubber outsole that locks in a streamlined fit and street-tuned traction.
Presented by Nike.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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Boeing 747 Repaint
Time lapse of a Virgin 747 plane getting a complete makeover. What's wrong with the all-silver Airstream look at the beginning of the process?
Porsche 918 Spyder Drives
The Porsche 918 Spyder made its driving debut on a closed road in Monterey, California last week. You know how you always say something like, "Man, I would kill for that car." Well, we would kill for this car. And dismember the body. And dispose of the pieces in separate states. While listening to Justin Bieber. On repeat.
