This is why your next viral video is stuck at 301 views.
You wouldn't want these people to do your taxes but you definitely want them to be your friend.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
For high-performers who treat clarity and speed of mind as non-negotiables, Onnit's Alpha BRAIN delivers a focused, caffeine-free edge for those pursuing their full potential. Backed by clinical trials and over 10 million bottles sold, this nootropic supports cognitive performance — boosting memory, mental speed, and executive function with a precise blend of Alpha-GPC, L‑Theanine, Vitamin B6, and Phosphatidylserine. Whether you're strategizing, creating, gaming, or navigating high-stakes moments, Alpha BRAIN promotes alpha wave production and supports acetylcholine levels to keep your mind sharp without the crash. Available in capsules or instant powder for travel, it's a tool that doesn't just power your day — it elevates it.
Presented by ONNIT.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Take a behind-the-scenes look at the fight of the century with Showtime's four-part documentary series.
You can now hunt for mythical monsters from the comfort of your own home.
Your face takes the hit — sun, stress, sweat, and screens — and EltaMD's UV Skin Recovery Face Sunscreen is built to defend it all without flinching. Formulated with mineral-based Zinc Oxide and SPF 50, this all-in-one shield offers broad-spectrum protection while instantly calming redness with smart color-correcting tech. Clinically proven to support sensitive and post-treatment skin, it goes beyond basic defense, actively helping to recover the skin barrier after exposure. Lightweight, invisible, and non-irritating, it's the kind of daily armor that works just as hard in the sun as it does under fluorescents.
Presented by EltaMD.
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
A home recording of Kurt Cobain playing The Beatles "And I Love Her".
Take a trip to the edges of the universe with American Museum of Natural History's complete four-dimensional map.