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Bellyflop Competition
Hear that? That is the sound of pain. Oslo, Norway, is home to the official dødsing competition, more commonly known in English as bellyflopping. The goal of the sport is to curl into a ball a split second before hitting the water, saving the competitors a painful slap and scoring points with the judges. Judging by the footage, it's every bit as hard as it sounds.
We're Living in a Simulation
Philosopher Nick Bostrom thinks there is a 20% chance that this universe is a simulation. Created by our future selves and running on an advanced computer, Bostrom believes that there could be an infinite number of these "ancestor" simulations. His arguments are so persuasive that he's convinced Elon Musk and Bill Gates that he's probably right.
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Nike Leather Field General
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
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Nike Gato
Once built for the indoor pitch and later claimed by skaters and streetwear purists, the Nike Gato has always thrived where precision meets style. First launched as the Nike5 Gato Street in 2010, this low-profile silhouette combined premium leather, suede, and embossed detailing with functional grip and XDR rubber — crafted for those who play fast and live faster. Now reborn for the modern city grid, the Gato returns with breezy textile underlays for breathability, a soft foam midsole, and that unmistakable gum sole grip. It's not just a comeback — it's a crossover. This revival is for those who look to the past and gain more traction for the future.
Presented by Nike.
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Sushi Robot
It may be the future of sushi, but the future of good sushi? We're not so sure. Built by Kawasaki, this bot is more of a sushi assembly machine, stacking precut pieces of fish on formed rice. And not to mention that wasabi from a tube. Although this seems to be just the beginning of an animatronic chef, we don't think Jiro has anything to worry about anytime soon.
Evolution of Racing Helmets
Rule #1 of racing: Protect your dome. Keeping the grey matter inside the skull has become a top priority in racing, and the helmet has evolved to meet that challenge. From the early days when helmets were little more than scarves to keep out dust, dirt, and exhaust, to modern impact-resistant lids of Kevlar and carbon fiber, helmets serve both form and function.
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Bakscape Kit
Bakscape revolutionizes men's grooming with a time-saving, omni-directional shaver designed for effortless self-care. Its six precision titanium-coated foils deliver an ultra-close, irritation-free shave — whether wet or dry — while the friction-fit extendable handle ensures independent back, head, chest, and full-body grooming. Unlike bulky competitors prone to razor burn, Bakscape's sleek, efficient design offers complete coverage in just minutes, providing the ultimate grooming. Plus, enjoy 10% off your first subscription order with code BAKLBY10.
Presented by Bakscape.
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Luca Faloni Bermuda Shorts
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
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Kylo Ren Reacts to Rogue One
Like the rest of the world, Kylo Ren woke up to the delight of a new trailer for Rogue One: A Star Wars Story. With roots seated deep in the Rebel and Imperial conflict, the leader of the First Order gives his thoughts on the upcoming film. Let's just hope that really isn't Hayden behind that mask.
Don't Get Stuck In Traffic
The leading cause of your slow morning commute is you. AsapScience looks at the science of traffic jams to find out that humans aren't very good drivers, no matter what we think of our own abilities behind the wheel.
