-
Bellyflop Competition
Hear that? That is the sound of pain. Oslo, Norway, is home to the official dødsing competition, more commonly known in English as bellyflopping. The goal of the sport is to curl into a ball a split second before hitting the water, saving the competitors a painful slap and scoring points with the judges. Judging by the footage, it's every bit as hard as it sounds.
We're Living in a Simulation
Philosopher Nick Bostrom thinks there is a 20% chance that this universe is a simulation. Created by our future selves and running on an advanced computer, Bostrom believes that there could be an infinite number of these "ancestor" simulations. His arguments are so persuasive that he's convinced Elon Musk and Bill Gates that he's probably right.
-
Duke Cannon Father's Day Gift Guide
Duke Cannon's Father's Day lineup leans into the brand's familiar formula of oversized grooming essentials, military-inspired packaging, and unapologetically rugged scent profiles, but beneath the tongue-in-cheek attitude sits a genuinely practical collection of daily-use upgrades. The gift guide ranges from heavyweight Big Ass Bricks of Soap and bourbon-forward beard care to colognes, tactical shower bundles, and shave kits built for dads who prefer utility over luxury-brand vanity. Everything arrives wrapped in Duke Cannon's signature blue-collar aesthetic, balancing humor with legitimately solid formulations made for hard-working skin, dry hands, and low-maintenance routines. It is less about reinventing grooming and more about turning everyday basics into something that feels giftable, durable, and distinctly masculine.
Presented by Duke Cannon.
-
PLQR Smart Sticky Note
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
-
Sushi Robot
It may be the future of sushi, but the future of good sushi? We're not so sure. Built by Kawasaki, this bot is more of a sushi assembly machine, stacking precut pieces of fish on formed rice. And not to mention that wasabi from a tube. Although this seems to be just the beginning of an animatronic chef, we don't think Jiro has anything to worry about anytime soon.
Evolution of Racing Helmets
Rule #1 of racing: Protect your dome. Keeping the grey matter inside the skull has become a top priority in racing, and the helmet has evolved to meet that challenge. From the early days when helmets were little more than scarves to keep out dust, dirt, and exhaust, to modern impact-resistant lids of Kevlar and carbon fiber, helmets serve both form and function.
-
Kylo Ren Reacts to Rogue One
Like the rest of the world, Kylo Ren woke up to the delight of a new trailer for Rogue One: A Star Wars Story. With roots seated deep in the Rebel and Imperial conflict, the leader of the First Order gives his thoughts on the upcoming film. Let's just hope that really isn't Hayden behind that mask.
Don't Get Stuck In Traffic
The leading cause of your slow morning commute is you. AsapScience looks at the science of traffic jams to find out that humans aren't very good drivers, no matter what we think of our own abilities behind the wheel.
-
T-Mobile Postpaid
Switching wireless carriers has traditionally involved enough friction to keep most people exactly where they are, but T-Mobile is trying to remove that excuse with a streamlined digital process designed to get customers through checkout in 15 minutes or less per line. The experience focuses on speed and simplicity, allowing users to switch online or through the T-Life app while keeping the device they already own. To further lower the barrier, T-Mobile's Keep & Switch program offers up to $800 via virtual prepaid card to help pay off eligible phones when customers make the move, creating a proposition that is equal parts convenience and cost savings.
Presented by T-Mobile.
-
Collars & Co. Monterey Cotton & Linen Overshirt
The Monterey Overshirt from Collars & Co leans into the kind of effortless layering piece that works year-round without overthinking it. Cut from a lightweight cotton-linen blend with a touch of stretch, it delivers breathable comfort with just enough structure to hold its shape, striking a balance between relaxed and refined. Details like patch pockets, working buttons, and a clean pointed collar keep things classic, while the unlined construction makes it easy to throw over a tee or polo as temperatures shift. Machine washable and designed for a true-to-size fit, it's a straightforward staple that slots easily into a daily rotation without feeling like an afterthought.
Presented by Collars & Co.
-
Salt Desert BMX
Riding on salt ramps a 3,600 meters above sea level. You have our attention. BMXer Daniel Dhers takes advantage of the high altitude to shred the salt of Uyuni in Bolivia.
High Maintenance
In a city of millions, nearly everyone is a stranger. HBO's High Maintenance follows a bike-riding bud dealer that serves as the center for a cast of unconnected characters. Premieres September 16, 2016.
