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Bellyflop Competition
Hear that? That is the sound of pain. Oslo, Norway, is home to the official dødsing competition, more commonly known in English as bellyflopping. The goal of the sport is to curl into a ball a split second before hitting the water, saving the competitors a painful slap and scoring points with the judges. Judging by the footage, it's every bit as hard as it sounds.
We're Living in a Simulation
Philosopher Nick Bostrom thinks there is a 20% chance that this universe is a simulation. Created by our future selves and running on an advanced computer, Bostrom believes that there could be an infinite number of these "ancestor" simulations. His arguments are so persuasive that he's convinced Elon Musk and Bill Gates that he's probably right.
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MetMo Eddy
In 1855, French physicist Léon Foucault discovered that moving a conductor through a magnetic field could generate circulating electrical currents within the metal, creating a force that resists its motion. Nearly two centuries later, MetMo harnesses that electromagnetic force into a palm sized gadget, the Eddy. Built around pure copper and a powerful magnet, the precision-engineered object turns electromagnetic induction into something you can see, feel, and repeat. Send the magnet into motion and invisible eddy currents fight back, slowing its movement in a strangely mesmerizing demonstration of physics at work. Equal parts scientific experiment, kinetic sculpture, and desktop distraction, the Eddy re-engineers a discovery from 1855 for anyone who finds magic in understanding how things work.
Presented by MetMo.
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Simple App
Simple Life takes a more approachable approach to weight management, replacing rigid dieting and calorie counting with personalized habits, daily guidance, and a little help from AI. The app builds a plan around your goals and lifestyle, then brings together food and hydration tracking, movement, fasting, weight progress, and personalized insights in one streamlined experience. Its Avo AI coach provides daily check-ins and tailored guidance, while tools like the NutriScanner make logging meals and understanding what you're eating easier. It's a modern wellness platform built around consistency rather than extremes, designed to make healthier routines feel more manageable in everyday life.
Presented by Simple App.
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Sushi Robot
It may be the future of sushi, but the future of good sushi? We're not so sure. Built by Kawasaki, this bot is more of a sushi assembly machine, stacking precut pieces of fish on formed rice. And not to mention that wasabi from a tube. Although this seems to be just the beginning of an animatronic chef, we don't think Jiro has anything to worry about anytime soon.
Evolution of Racing Helmets
Rule #1 of racing: Protect your dome. Keeping the grey matter inside the skull has become a top priority in racing, and the helmet has evolved to meet that challenge. From the early days when helmets were little more than scarves to keep out dust, dirt, and exhaust, to modern impact-resistant lids of Kevlar and carbon fiber, helmets serve both form and function.
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Kylo Ren Reacts to Rogue One
Like the rest of the world, Kylo Ren woke up to the delight of a new trailer for Rogue One: A Star Wars Story. With roots seated deep in the Rebel and Imperial conflict, the leader of the First Order gives his thoughts on the upcoming film. Let's just hope that really isn't Hayden behind that mask.
Don't Get Stuck In Traffic
The leading cause of your slow morning commute is you. AsapScience looks at the science of traffic jams to find out that humans aren't very good drivers, no matter what we think of our own abilities behind the wheel.
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London Sock Co. Retro Striped Socks
London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.
Presented by London Sock Co.
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Duke Cannon Big Ass Brick of Soap
Duke Cannon's Big Ass Brick of Soap is exactly what the name promises: an oversized bar built for long-lasting performance rather than quick replacements. This Costco-exclusive four-pack bundles four hefty 10-ounce bars, each crafted to deliver a rich lather and substantial feel that easily outlasts ordinary soap. With bold signature scents and the brand's unmistakably no-nonsense approach to grooming, it's a practical upgrade that keeps the shower stocked for months while offering exceptional value in a warehouse-sized package.
Presented by Duke Cannon.
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Salt Desert BMX
Riding on salt ramps a 3,600 meters above sea level. You have our attention. BMXer Daniel Dhers takes advantage of the high altitude to shred the salt of Uyuni in Bolivia.
High Maintenance
In a city of millions, nearly everyone is a stranger. HBO's High Maintenance follows a bike-riding bud dealer that serves as the center for a cast of unconnected characters. Premieres September 16, 2016.
