It's the laziest move in music — ending with a fade out. Don't know how to end a song? Fade it out. Someone else writing the songs you're playing? Fade it out. It's a technique that only came around with the advent of the recording console, and Vox thinks it should make a comeback.
There's no one quite like you — not even all the other tattooed, skinny jeaned, horn-rim glasses, 80s hairstyled, iPhone-toting, selfie-taking, denim jacket-wearing, bearded, and pierced people. In other words, you're unique. Just like everyone else wearing the uniform. And Dissolve created this faux ad that mocks the ever-cringworthy nature of youth advertising as a testament to your individuality.
Old Spice has entertained us with their commercials for years, full of nonsensical characters in even more nonsensical scenarios. With their latest project, they upped their usual 30-second spot to a full-length feature film, and just like their spray deodorant, it's invisible. Starring, well it doesn't really metter. You can't see them anyway.
Not every sneaker has to chase the next big innovation. Sometimes the right choice is the one you reach for every morning. Nike's V5 RNR leans into the layered aesthetics of early-2000s running shoes while prioritizing everyday comfort over race-day performance. A breathable mesh upper paired with synthetic leather overlays deliver a technical look, accented by metallic details and a signature 3D Swoosh. Underfoot, a chunky yet lightweight foam midsole and plush collar cushioning keep long days comfortable, while a rubber outsole with Y2K-inspired grooves provides dependable traction. Designed for daily wear while retaining athletic performance, the V5 RNR proves that retro design still belongs in the everyday rotation.
Presented by Nike.
Running has become more than training for the next finish line. It's sunrise run clubs, destination marathons, and post-run coffee stops that turn a workout into a community. From early coffee meetups in Austin to race weekends across the country, Nike's Ava X is built for the lifestyle surrounding every mile. A lightweight textile upper with synthetic leather accents delivers breathable comfort in a sleek, packable silhouette, while a Cushlon 3.0 midsole provides soft, responsive cushioning for everything from recovery walks to morning shakeout runs. A supportive fit and durable outsole with textured grip round out a sneaker designed to move effortlessly between the run, the café, and wherever the rest of the day leads.
Presented by Nike.
Netflix is back with what looks to be another binge-worthy true crime documentary. The story goes, in 2003 Juan Catalan was arrested for the murder of a 16-year-old girl. Pleading innocence, he claimed that he had been at a Dodgers game along with 56,000 other people at the time. With no way to prove his whereabouts, the defense called their greatest witness — Larry David. Get the full story when Long Shot starts streaming September 29, 2017.
Stranger Things as a video game? You know you'd play that. Netflix gives their hit series an 8-bit makeover in the style of a classic RPG, complete with inventory management and experience points.
No longer a cliche of indie filmmaking, the super shallow focus has made its way into big budget film. In a more technical examination, the Nerdwriter looks at the use of super shallow focus in the Amazon's The Handmaid's Tale. Using massive apertures and close-ups, director Reed Morano set the tone of the show as being from the inner perspective of main character Offred.
He's a chef, a rapper, and now Action Bronson is going to add match maker to his repertoire. The modern day renaissance man will play cupid for complete strangers by setting them up on first dates. Instead of dinner and a movie, think more like sausage truck and a graveyard, with Bronson providing commentary along the way. The series will take place over eight episodes and will air exclusively on Snapchat.
The adidas Originals Samba has earned its place as a timeless streetwear staple by staying true to the design that made it iconic. Born on the soccer field, the silhouette pairs a full-grain leather upper with gritty suede overlays and signature gold foil details for a look that feels both classic and contemporary. A synthetic leather lining enhances comfort, while the gum rubber midsole and durable cupsole provide lightweight cushioning and dependable traction for everyday wear. Sometimes the best updates come from leaving a legend exactly as it is.
Presented by Foot Locker.
London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.
Presented by London Sock Co.
For his 100th film, director Takashi Miike has adapted the manga by Hiroaki Samura into a full-length feature. The film follows Samurai Manji living in Japan after being cursed with immortality. The only way out is killing more men, leading to some Tarantino-esque gore and insane action sequences. Starring Takuya Kimura and Hana Sugisaki, Blade of the Immortal is slated for release November 3, 2017.
Baxter Zevcenko has it pretty good. He's the head of a high school crime ring, nobody messes with his business, and he's got the girl he's always dreamed about — until he gets kidnapped by a shamanistic bounty hunter named Jackson Ronin. In this short based on the South African novel of the same name, Baxter watches Jackson summon something not of this world in the slums around Capetown.
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