It's the laziest move in music — ending with a fade out. Don't know how to end a song? Fade it out. Someone else writing the songs you're playing? Fade it out. It's a technique that only came around with the advent of the recording console, and Vox thinks it should make a comeback.
There's no one quite like you — not even all the other tattooed, skinny jeaned, horn-rim glasses, 80s hairstyled, iPhone-toting, selfie-taking, denim jacket-wearing, bearded, and pierced people. In other words, you're unique. Just like everyone else wearing the uniform. And Dissolve created this faux ad that mocks the ever-cringworthy nature of youth advertising as a testament to your individuality.
Old Spice has entertained us with their commercials for years, full of nonsensical characters in even more nonsensical scenarios. With their latest project, they upped their usual 30-second spot to a full-length feature film, and just like their spray deodorant, it's invisible. Starring, well it doesn't really metter. You can't see them anyway.
The INMO GO3 fundamentally reinvents glasses by putting a translator, teleprompter, navigator, and AI assistant directly in your line of sight. Designed for work and travel, the lightweight AI glasses translate dialogue, calls, and photos with output across 98 languages, including the ability to store up to nine languages for offline use. A binocular MicroLED display with 640 x 480 resolution and a 30-degree field of view projects translations, directions, and prompts without constantly reaching for your phone. AI-powered meeting transcriptions and translations extend their usefulness from foreign streets to the conference room, while a teleprompter keeps talking points within view during presentations. Despite the tech heavy loadout, the GO3 weighs approximately 58 grams with slim 8mm temples, while swappable 270mAh batteries help keep it running beyond a single charge.
Presented by INMO.
SOREL expands the Horizon collection by carrying the rugged DNA of its iconic Caribou boot across three silhouettes built for changing terrain and seasons. The Callsign Horizon Low GTX brings the concept closest to a sneaker, pairing waterproof GORE-TEX® construction with lightweight Livelyfoam cushioning and a Vibram XS Trek Evo outsole for everyday traction. Moving higher, the Daystorm Horizon GTX combines full-grain leather, GORE-TEX® waterproofing, and a rugged Vibram® lug outsole for everything from wet city streets to the trail. At the top of the lineup, the Caribou Horizon GTX modernizes SOREL's winter icon with 200 grams of insulation, seam-sealed leather, a GORE-TEX® membrane, and Caribou-inspired Vibram traction for snow, slush, and cold-weather exploration.
Presented by SOREL.
Netflix is back with what looks to be another binge-worthy true crime documentary. The story goes, in 2003 Juan Catalan was arrested for the murder of a 16-year-old girl. Pleading innocence, he claimed that he had been at a Dodgers game along with 56,000 other people at the time. With no way to prove his whereabouts, the defense called their greatest witness — Larry David. Get the full story when Long Shot starts streaming September 29, 2017.
Stranger Things as a video game? You know you'd play that. Netflix gives their hit series an 8-bit makeover in the style of a classic RPG, complete with inventory management and experience points.
No longer a cliche of indie filmmaking, the super shallow focus has made its way into big budget film. In a more technical examination, the Nerdwriter looks at the use of super shallow focus in the Amazon's The Handmaid's Tale. Using massive apertures and close-ups, director Reed Morano set the tone of the show as being from the inner perspective of main character Offred.
He's a chef, a rapper, and now Action Bronson is going to add match maker to his repertoire. The modern day renaissance man will play cupid for complete strangers by setting them up on first dates. Instead of dinner and a movie, think more like sausage truck and a graveyard, with Bronson providing commentary along the way. The series will take place over eight episodes and will air exclusively on Snapchat.
Pegasus is Nike's top-selling running line and its longest-lived, and the 42 gives the everyday trainer a roomier fit. The ReactX foam midsole, up 13% in responsiveness over Nike's previous React foam, is paired with an Air Zoom unit that curves the full length of the shoe for the highest energy return Nike offers, from heel to toe-off. The mesh upper is softer and airier than before, a reworked fit leaves the forefoot and toes a little extra space, and a steeper curve under the toes adds spring. A lighter Waffle outsole pairs high-abrasion rubber with flex grooves for traction and flexibility. A men's size 10 weighs about 10.5 ounces.
Presented by Nike.
Built for a quick first step and explosive takeoffs, the Skechers SKX Reign 2.0 brings performance-focused tech to the hardwood in a clean white and blue colorway. The low-top pairs a durable mesh and synthetic upper with a dual-density HYPER BURST midsole for responsive cushioning, a full-length carbon-infused plate for added propulsion, and a Goodyear performance outsole engineered for grip and durability. Part of Skechers' growing basketball lineup, the SKX Reign 2.0 is ready for tip-off and backed by pros like Julius Randle.
Presented by Skechers.
For his 100th film, director Takashi Miike has adapted the manga by Hiroaki Samura into a full-length feature. The film follows Samurai Manji living in Japan after being cursed with immortality. The only way out is killing more men, leading to some Tarantino-esque gore and insane action sequences. Starring Takuya Kimura and Hana Sugisaki, Blade of the Immortal is slated for release November 3, 2017.
Baxter Zevcenko has it pretty good. He's the head of a high school crime ring, nobody messes with his business, and he's got the girl he's always dreamed about — until he gets kidnapped by a shamanistic bounty hunter named Jackson Ronin. In this short based on the South African novel of the same name, Baxter watches Jackson summon something not of this world in the slums around Capetown.
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