The Lord of the Rings trilogy is used as an example of how music can make a story.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Hair loss may start quietly, but PATRICKS Plus Range makes sure it doesn't stay that way. Crafted with cutting-edge actives like Capixyl, Redensyl, Baicapil, and Procapil, this award-winning shampoo and conditioner duo works at the root — blocking DHT, boosting circulation, and reigniting follicle activity. Designed for daily use and all hair types, it's the ultimate ritual for men who demand thicker, stronger, fuller hair without compromise. Whether you're fighting fallout or fortifying for the future, the Plus Range turns your daily wash into a powerful defense, marrying advanced biotech with refined self-care.
Presented by PATRICKS.
Porche's 911 has undergone many refinements, but the basic rear-engined concept hasn't changed in 52 years.
In an automated future, Alice gets the last termination notice in human history.
Bakscape revolutionizes men's grooming with a time-saving, omni-directional shaver designed for effortless self-care. Its six precision titanium-coated foils deliver an ultra-close, irritation-free shave — whether wet or dry — while the friction-fit extendable handle ensures independent back, head, chest, and full-body grooming. Unlike bulky competitors prone to razor burn, Bakscape's sleek, efficient design offers complete coverage in just minutes, providing the ultimate grooming. Plus, enjoy 10% off your first subscription order with code BAKLBY10.
Presented by Bakscape.
Start strong — ignite your mornings with a latte ritual designed to power you through the day. Laird Superfoods' Maca Instant Latte blends freeze-dried coffee with ancient Andean maca root, and a squad of performance mushrooms (Lion's Mane, Chaga, Cordyceps, Maitake) to deliver clean energy, mental clarity, and a creamy, plant-based sip that hits harder than espresso. Whether you're chasing waves, going to the office, or catching flights, this is the upgrade your cup has been waiting for. No barista required—just add hot water and go.
Presented by Laird.
Donning he's best Knicks hat, Action Bronson tastes Daniel Boulud's legendary pressed duck.
A lady in distress. An epic fight scene. Two lonely hearts meet. All in one epic animation.