Go Outside by Cults
Holy rollers and church fanatics show up in the Jim Jones-inspired video from the indie pop band conveniently named the Cults.
Holy rollers and church fanatics show up in the Jim Jones-inspired video from the indie pop band conveniently named the Cults.
After his impressive use of pew, pew in the A Cappella Matrix video, Matt Mulholland is now blowing our minds with his veeew, veeew abilities in this Star Wars: Episode I remix.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Built for those chasing podiums, personal bests, or just peace at pace, Nike's Pegasus Collection is the trusted engine for everyday legends. Whether you're cutting through pre-dawn city loops or gunning for elevation on weekend trails, each shoe in the collection delivers serious propulsion through a trio of tech: ZoomX foam, an Air Zoom unit, and ReactX. The Pegasus Premium brings a new level of responsiveness for runners who measure their life in split seconds. The Pegasus Trail 5 grips and glides through off-road unpredictability, while the Pegasus 41 SP offers everyday performance that refuses to compromise. From streets to switchbacks, take the next step and fly with Pegasus.
Presented by Nike.
Zombies go south of the border.
Every great cinematic heist and all the guns, masks, and casualties that go along with them.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
We've never been so tempted by the Dark Side.
For U2's final song at their concert in Nashville, Bono pulls a blind fan from the crowd and lets him play "All I Want Is You" and then gives him his guitar. Classy move, Bono.