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Your Brain On Advertising
Flashy graphics aren't the only way companies compel you to buy stuff.
Crashing the Spectre Premiere
James Ware sneaks into Royal Albert Hall to watch the world premiere of Spectre like a true 007.
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Luca Faloni Denim Shirt
Luca Faloni's Classic Denim Shirt gives a refined Italian treatment to one of menswear's most dependable staples. Made in Northern Italy from robust 100% Italian cotton denim, the shirt pairs a clean button-up silhouette with a signature Paramontura one-piece collar, Australian mother-of-pearl buttons, and a rounded hem. It's pre-washed to prevent future shrinkage and available in slim or regular fits, making it equally suited to wearing on its own or layered through the seasons. Available in six colors, the Classic Denim Shirt brings Luca Faloni's understated approach to a piece that needs little embellishment to work almost anywhere.
Presented by Luca Faloni.
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Collars & Co.'s Cloud Cotton Hoodie
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
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When Are You Dead?
Determining when you're dead isn't as easy as it sounds.
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Shake Cats
Slow-motion videos of animals shaking off their coats aren't just for dogs anymore.
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Nike Air Max 95 Big Bubble Premium
Originally released in 1995, the Air Max 95 translated anatomy into footwear, with a midsole inspired by the spine, layered upper panels representing muscle fibers, and laces mimicking the ribs. The Air Max 95 Big Bubble Premium carries that unconventional design into the present with a mix of textile and synthetic leather reinforcing its signature wavy profile. Underfoot, oversized Max Air cushioning pairs with a foam midsole for lightweight comfort, while flex grooves encourage natural movement and a rubber outsole adds everyday durability. Thirty years after turning human anatomy into a running shoe, the Air Max 95 still looks unlike anything else on the pavement.
Presented by Nike.
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Nike Air Max 90
The Nike Air Max 90 finds new ground in 2026, carrying its '90s running heritage from morning commutes to run clubs and weekends out. Originally released in 1990, the silhouette helped define the decade with its layered construction, exaggerated proportions, and visible Air cushioning before moving beyond the track and into everyday culture. More than three decades later, the formula remains largely unchanged. Its exposed Nike Air unit provides cushioning underfoot, while the rubber Waffle outsole delivers the traction and durability carried over from Nike's running heritage. A padded, low-cut collar keeps the fit comfortable without disrupting the shoe's unmistakable profile. Once built to chase miles, the Air Max 90 now carries its '90s running legacy everywhere else.
Presented by Nike.
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Med Drunk
A short film full of medical terminology, performed by completely smashed actors.
Drones in WWII
More proof that there's nothing new under the sun: The United States experimented with remote drones during WWII.
