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Your Brain On Advertising
Flashy graphics aren't the only way companies compel you to buy stuff.
Crashing the Spectre Premiere
James Ware sneaks into Royal Albert Hall to watch the world premiere of Spectre like a true 007.
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Skechers SKX REIGN 2.0
Built for a quick first step and explosive takeoffs, the Skechers SKX Reign 2.0 brings performance-focused tech to the hardwood in a clean white and blue colorway. The low-top pairs a durable mesh and synthetic upper with a dual-density HYPER BURST midsole for responsive cushioning, a full-length carbon-infused plate for added propulsion, and a Goodyear performance outsole engineered for grip and durability. Part of Skechers' growing basketball lineup, the SKX Reign 2.0 is ready for tip-off and backed by pros like Julius Randle.
Presented by Skechers.
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Ultra Energy Pouches
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
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When Are You Dead?
Determining when you're dead isn't as easy as it sounds.
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Shake Cats
Slow-motion videos of animals shaking off their coats aren't just for dogs anymore.
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RtA Fall Collection
RTA's latest men's collection doubles down on the Los Angeles label's mix of bold design, premium materials, and rebellious streetwear attitude. The new arrivals span denim, outerwear, tees, knits, shorts, and accessories, with standout pieces like the brand's signature denim and statement jackets bringing a sharper edge to everyday dressing. Relaxed silhouettes and distinctive details keep the lineup unmistakably RTA, while versatile layers make the collection easy to work into an existing wardrobe. It's a fresh selection for those who prefer their staples with a little more attitude.
Presented by RtA.
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Collars & Co.'s Cloud Cotton Hoodie
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
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Med Drunk
A short film full of medical terminology, performed by completely smashed actors.
Drones in WWII
More proof that there's nothing new under the sun: The United States experimented with remote drones during WWII.
