I Heart NY

The I Heart NY symbol is almost as iconic as the city itself. Designed in 1977 by Milton Glaser, the symbol was first created as an advertising campaign for the city. The campaign turned into the state's trademark logo and can still be seen in every souvenir shop 40 years later. This short film sheds light on the man behind the design and shares how his own relationship with the city inspired his now infamous graphic.

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