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Handle With Care
A concise guide for new and expectant parents.
OMOTE
A stunning demo of OMOTE, a real-time facial tracking and projection mapping software.
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Nike Ava Rover
Nike's new Ava Rover continues to make major city-ready strides, now landing in a Beachy Light Orewood Brown/Washed Teal colorway that's equal parts modern and effortless. Built on a stacked ReactX foam midsole for plush, energetic cushioning, the silhouette keeps the weight down with an ultralight, technical woven upper and reductive rubber outsole that locks in a streamlined fit and street-tuned traction.
Presented by Nike.
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Garden of Life Probiotics for Men
Garden of Life Once Daily Men's Probiotic delivers 50 billion CFU from 15 diverse probiotic strains in a single, shelf-stable capsule designed to support men's digestive and immune health. With added organic prebiotic fiber and no need for refrigeration, it's a convenient, science-backed daily boost that fits as easily into a gym bag as it does a morning routine.
Presented by Garden of Life.
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Michael Bay's UP
The most terrifying film in decades. Thankfully not coming to a theater near you.
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Velocity Ford Bronco Blackout
Velocity's 1976 Ford Bronco Blackout pairs vintage attitude with modern muscle. Finished in Arabian Gray with blacked-out badging, bumpers, and a family-style roll cage, it makes an unmistakable first impression. Inside, upgraded leather and a Pioneer touchscreen with Apple CarPlay add comfort and tech, while a Gen III 5.0L Coyote V8 and 10-speed automatic deliver 460 horsepower. Wilwood brakes, coil spring suspension, and 17-inch Method Race Wheels complete a build that turns every drive into a statement.
Presented by Velocity.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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Charles Bukowski Uncensored
Charles Bukowski gets candid in this animated retelling of a conversation at his home over 20 years ago.
House of Mamba
Built for Nike Rise, the first reactive LED basketball court lets you train like you're in the mainframe.
