Feel your brain melt and ooze out the orifices of your head as you watch a stream of water zigzag through the air when it's exposed to a 24hz sine wave.
The Air Force 1 has spent more than four decades proving it belongs almost anywhere. Now Nike takes the iconic silhouette back to one of the ideas that helped shape it. Originally inspired in part by the Nike Approach hiking boot, Bruce Kilgore's legendary design returns with a rugged update featuring a durable textile upper and a Vibram outsole built to tackle terrain beyond the pavement. Nike Air cushioning preserves the everyday comfort that made the AF1 a cultural icon, while the trail-ready sole adds dependable traction for mountain hikes, weekend escapes, and everything in between. It is a fitting evolution for Nike's best-selling sneaker, reminding us that the Air Force 1 has always been built to explore beyond the court.
Presented by Nike.
Running has become more than training for the next finish line. It's sunrise run clubs, destination marathons, and post-run coffee stops that turn a workout into a community. From early coffee meetups in Austin to race weekends across the country, Nike's Ava X is built for the lifestyle surrounding every mile. A lightweight textile upper with synthetic leather accents delivers breathable comfort in a sleek, packable silhouette, while a Cushlon 3.0 midsole provides soft, responsive cushioning for everything from recovery walks to morning shakeout runs. A supportive fit and durable outsole with textured grip round out a sneaker designed to move effortlessly between the run, the café, and wherever the rest of the day leads.
Presented by Nike.
The seven cliques of Westeros Valley High rule the halls in this Game of Thrones parody. Prom night is coming.
The latest member of the Old Spice team is very pleased to meat you. As Chief Director of Marketing, Mr. Wolfdog is ready to lead the creative pack to more, viral success with the brand's newest line of wild scents.
Instrument-sharing cover band Walk Off The Earth sing an original song while playing a massive guitar, together of course.
Not every sneaker has to chase the next big innovation. Sometimes the right choice is the one you reach for every morning. Nike's V5 RNR leans into the layered aesthetics of early-2000s running shoes while prioritizing everyday comfort over race-day performance. A breathable mesh upper paired with synthetic leather overlays deliver a technical look, accented by metallic details and a signature 3D Swoosh. Underfoot, a chunky yet lightweight foam midsole and plush collar cushioning keep long days comfortable, while a rubber outsole with Y2K-inspired grooves provides dependable traction. Designed for daily wear while retaining athletic performance, the V5 RNR proves that retro design still belongs in the everyday rotation.
Presented by Nike.
The coast is calling this summer, from the beaches of Santa Monica to the shores of the French Riviera. Collars & Co. reimagines the classic swim trunk with the Riviera Collection, delivering a tailored silhouette designed to move effortlessly between the water and the rest of the day. Cut from a lightweight, quick-drying stretch fabric, each pair replaces the traditional mesh lining with a built-in performance liner for all-day comfort. Equally suited for a morning by the ocean, an afternoon coastal drive, dinner overlooking the marina, or rooftop drinks after sunset, the Riviera Swim Trunk keeps up with every summer lifestyle.
Presented by Collars & Co.
Nearly ten, glorious minutes of nothing but a tipsy Ron Swanson getting down to Daft Punk.
Cats might be the internet's best friend, but as soon as we turn our heads, they turn into giant assholes.