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Yosemite's Firefall
For just two weeks in February, Horsetail Fall captures the setting sun's vibrant glow, creating nature's version of Yosemite's historic Firefall.
Wrecked Metals
A look at some "Farm Boys" building some amazing hot rods and choppers. There may not be any pressure to look or act cool in Boise, Idaho, but Wrecked Metals are doing a pretty badass job at it.
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Velasca Filòm Loafers
Velasca's Filòm Loafers fit like a glove — and that's no play on words. Made from the innermost layer of leather and buffed to give them their signature velvety texture, these suede shoes are washed with pumice stone for a lived-in look and feel, and hand-constructed using a tubular construction and sewn together by an internal seam called a Blake stitch, which helps the shoe flex with the natural flexing of your feet. A bit Ivy and inherently Italian, the shape references traditional college-style loafers, which were low-cut with a 'biscotto' shape. Now, they're a democratic everyman silhouette — but this iteration is for those with a keen sense of style and an eye for quality craftsmanship.
Presented by Velasca.
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Nike C1TY Premium Cordura
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
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BMW Vision ConnectedDrive
BMW is revealing their latest concept car, The BMW Vision ConnectedDrive, which boasts automated self-parking, an emotional browser, a concierge service, and a kick-ass design. It will make it's debut from March 3 to 13 2011 at the International Motor show in Geneva.
Mitsubishi World Records
Mitsubishi is giving the finger to normal car awards and instead, is trying to grace the pages of the Guinness Book of World Records. Because being on par with the world's longest fingernails seems much more prestigious.
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Nike Pegasus Premium Collection
Built for those chasing podiums, personal bests, or just peace at pace, Nike's Pegasus Collection is the trusted engine for everyday legends. Whether you're cutting through pre-dawn city loops or gunning for elevation on weekend trails, each shoe in the collection delivers serious propulsion through a trio of tech: ZoomX foam, an Air Zoom unit, and ReactX. The Pegasus Premium brings a new level of responsiveness for runners who measure their life in split seconds. The Pegasus Trail 5 grips and glides through off-road unpredictability, while the Pegasus 41 SP offers everyday performance that refuses to compromise. From streets to switchbacks, take the next step and fly with Pegasus.
Presented by Nike.
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Nike Gato
Once built for the indoor pitch and later claimed by skaters and streetwear purists, the Nike Gato has always thrived where precision meets style. First launched as the Nike5 Gato Street in 2010, this low-profile silhouette combined premium leather, suede, and embossed detailing with functional grip and XDR rubber — crafted for those who play fast and live faster. Now reborn for the modern city grid, the Gato returns with breezy textile underlays for breathability, a soft foam midsole, and that unmistakable gum sole grip. It's not just a comeback — it's a crossover. This revival is for those who look to the past and gain more traction for the future.
Presented by Nike.
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Nike Throwdown
Nike wearers have some pretty big egos. It takes some balls to throwdown with a roller derby girl.
Chrysler Imported From Detroit Commercial
Despite Eminem getting in the way, this was our favorite "serious" ad shown during the big game. Kudos, Chrysler.
