Director Ari Aster took the horror genre in a new direction in 2018 with Hereditary and looks to do the same again with his new film Midsommar. Eschewing the dark look typical of most horror films, Midsommar has a bright, softly lit style to it, and takes place during summer — certainly not the look we're used to. Once every 90 years, a nine-day festival takes place in a Swedish hamlet. What begins as an idyllic getaway quickly becomes a game of survival at the hands of a pagan cult. The film comes to theaters on July 3, 2019.