The rural town of Bekoji, Ethiopia has produced eight Olympic runners alone. This documentary follows the town's long distance coach Sentayehu Eshetu and three aspiring runners on their quests for gold. Debuting at the Tribeca Film Festival this month April 2012.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
For the man whose passport sees more stamps than dust, the Jack Archer Jetsetter Shorts are the essential uniform of elevated travel. Crafted with the discerning frequent flyer in mind, these shorts blend tailored aesthetics with ultimate performance. The sculpted waistband lifts with intention and ensures first-class comfort without compromise. Wrinkle-free, odor-resistant, and stain-repellent, they demand nothing and deliver everything. With fabric that adapts to motion and maintains its shape across time zones, the Jetsetter is proof that luxury doesn't pause for laundry. From Santorini to São Paulo, this is how you stay sharp without trying.
Presented by Jack Archer.
Easton enlisted the help of over 100 GoPros and attached them onto players and their gear for this awesome ad highlighting team sports.
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.
Low-calorie and alcohol-free, Five's Infuzed THC Seltzers let you unwind with no regrets. They're designed to replace traditional booze, with 2mg of delta-9 THC, 2mg of CBD, and additional cannabinoids to deliver good vibes with every sip. The buzz will begin in under 15 minutes, and because it's plant-powered, you can relax and enjoy the ride without worrying about the hangover that inevitably follows. Naturally flavored in Black Cherry, Grapefruit, and Guava Passionfruit, each refreshing can is just 40 calories, allowing you to savor the moment guilt-free.
Presented by Five CBD.
A small Belgium square gets a big dose of drama in a marketing campaign for TNT.
The illusion of a static flow of water using sound and a little bit of wizardry.