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Pitching Ideas to Steve Jobs

Steve Jobs was the co-founder of Apple, America's first trillion dollar company. To say pitching a new idea to him could be intimidating would be an understatement. Just ask Ken Kocienda. The software engineer and designer worked at Apple for over 15 years and during his time there brought several demos to the CEO, including the autocorrect touchscreen keyboard for the iPhone. In this interview, Kocienda describes exactly what it was like to pitch a prototype to Steve Jobs.

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