Red Bull Dolomitenmann 2013
The Red Bull Dolomitenmann mixes mountain running, paragliding, kayaking, and mountain biking for the toughest team race in the world.
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Friday The 13th Prank
Not even a brush with death can stop this over-the-top prankster. In honor of Friday the 13th, Vitaly Zdorovetskiy dressed as the iconic masked maniac and chased unsuspecting pedestrians through the streets with a chainsaw.
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Collars & Co. Velocity Performance Pants
Breaking the boundaries between elegance and ease, Collars & Co. introduces the Velocity Pull-On Performance Pant — redefining what a modern pant can be. Designed for a tailored look with maximum flexibility, these pants feature a sleek pull-on construction, elastic waistband, and a functional fly with a faux button closure. The 4-way stretch fabric moves with you, while wrinkle resistance keeps things sharp from commute to cocktails. It's everything you want in a performance pant — without looking like one.
Presented by Collars & Co.
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Biohacking Conference 2025
The Biohacking Conference hits Austin this May. Spearheaded by Bulletproof founder and biohacking pioneer Dave Asprey, the three-day event pulls in a lineup of big thinkers — Ryan Holiday, Rollin McCraty, Teal Swan, and more — offering live keynotes, hands-on tech demos, and deep dives into the science of longevity, performance, and human optimization. You'll get early access to cutting-edge gear and ideas before they hit the mainstream, all while rubbing shoulders with a curated crowd of forward-thinkers. If your idea of self-improvement goes beyond green smoothies and cold showers, this is where you level up.
Presented by Virtual Ticket Launch.
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The Scarecrow
Chipotle's about to make you feel really depressed about your poor food choices with this short for their new app-based game, featuring a Fiona Apple version of Willy Wonka and the Chocolate Factory's "Pure Imagination."
The Ultimate Pee Wee Football Touchdown Run
This pee wee football badass dares you to try to tackle him.
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RTA Vando Collection
RTA teams up with LA Lakers forward Jarred "Vando" Vanderbilt for a new collection that channels his signature off-court style into the RTA's bold, street-luxe aesthetic. The drop fuses sharp silhouettes and premium materials with a rebellious edge reflecting Vando's rise from NBA star to style icon. Key pieces include the Marco Jacket in exclusive RTA x Vando colors, the swagger-heavy Jordan Hoodie, and the Rafa Oversized Sweatpants built for effortless flex. It's bold, modern streetwear—refined but never restrained.
Presented by RTA.
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MyHeritage DNA Kit
MyHeritage DNA is redefining family history with the largest global database, offering access to 33 billion historical records and 9.2 million DNA profiles. Its advanced tools trace ancestry across 2,114 geographic regions, connect users with newfound relatives, and even reveal surprising historical ties. With AI-powered features for restoring old family photos and an intuitive family tree builder, MyHeritage makes exploring your past seamless. Whether discovering noble bloodlines or lost connections, MyHeritage DNA proves that history isn't just in books—it's in your DNA.
Presented by MyHeritage.
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Phonebloks
As you're getting ready to throw down a couple hundred bucks on the latest iPhone, Dave Hakkens might have just created the smartest smartphone on the market. With its Lego-like ability to swap out broke or outdated components, Phonebloks will literally be the only phone you'll ever need.
Better Call Saul 80's Opening
The Breaking Bad prequel was only announced yesterday and it already has it's own 80's-style opening sequence. Let the fan-made fury begin.
