Rooftop Parkour with Oleg Cricket
You might need an air sickness bag for this one. Oleg Cricket goes roof-to-roof with some insane tricks that you should definitely not try at home.
You might need an air sickness bag for this one. Oleg Cricket goes roof-to-roof with some insane tricks that you should definitely not try at home.
It's hard to resist calling it cute. A Raspberry Pi and Arduino board power this 3D-printed miniature Nintendo Entertainment System. A brilliant use of an NFC antenna allows you to change games with miniature cartridges — just like the real thing.
Pablo Escobar once burned two million dollars in cash just to keep his daughter warm. To say the man was wealthy is a huge understatement. At his prime, the drug lord was worth $30 billion in today's money. To understand just how absurdly rich this man was, this animation tries to envision Escobar's unfathomable empire.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Once built for the indoor pitch and later claimed by skaters and streetwear purists, the Nike Gato has always thrived where precision meets style. First launched as the Nike5 Gato Street in 2010, this low-profile silhouette combined premium leather, suede, and embossed detailing with functional grip and XDR rubber — crafted for those who play fast and live faster. Now reborn for the modern city grid, the Gato returns with breezy textile underlays for breathability, a soft foam midsole, and that unmistakable gum sole grip. It's not just a comeback — it's a crossover. This revival is for those who look to the past and gain more traction for the future.
Presented by Nike.
As his first act as Wild Turkey Bourbon's new Creative Director, Matthew McConaughey traveled just outside of Lexington, Kentucky to meet up with the Russell's.The Oscar-winning actor wondered through their distillery, learning the history of their more than 150-year business, and of course drank some bourbon. This six-minute clip is just the first of a multi-year campaign lead by McConaughey.
Move over James Bond. Rex Pemberton has been designing and training for the first jet-powered X-Wing flight. The X-Wing is a carbon fiber delta attached to the back of the diver, modified by Rex to carry two small turbine jet engines.
SAXX takes comfort to the next level with the all-new Vibe Xtra Trunks, featuring Stop Drop Technology — a discreet moisture-wicking layer built into the signature BallPark Pouch for all-day dryness where it matters most. Made from super-soft EcoVero fabric with a fly front, these trunks deliver lightweight, breathable comfort, plus 4-way stretch, odor resistance, and an anti-roll waistband. Flat Out Seams prevent chafing, while Three-D Fit ensures a perfect anatomical fit. Sold in a convenient three-pack, the Vibe Xtra is a premium upgrade to your daily essential.
Presented by SAXX.
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
The biggest Cuban import to the United States is baseball players. Hundreds defect every year for a shot at making it in the MLB and multi-million dollar paychecks. But arguably the best of them all, Carlos Tabares, turned down the fame and money to stay in Cuba.
More or less from scratch, anyway. Master modifier Matt McEntegart spent a year carving and producing his design featured in the upcoming Suicide Squad movie. Taking a base vehicle and stripping away the body work, Matt then covers it in his own muscular super-style design.