Set Me Free
To celebrate the return of Mad Men, Joan Harris, Betty Francis, and the rest of the ladies cover The Supremes' "You Keep Me Hangin' On."
To celebrate the return of Mad Men, Joan Harris, Betty Francis, and the rest of the ladies cover The Supremes' "You Keep Me Hangin' On."
Viral sensation Walk Off The Earth are back — this time with more than one instrument — for their cardboard cover of Malvina Reynolds' "Little Boxes."
Katy Perry just got a whole lot more awesome in our eyes.
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.
Start strong — ignite your mornings with a latte ritual designed to power you through the day. Laird Superfoods' Maca Instant Latte blends freeze-dried coffee with ancient Andean maca root, and a squad of performance mushrooms (Lion's Mane, Chaga, Cordyceps, Maitake) to deliver clean energy, mental clarity, and a creamy, plant-based sip that hits harder than espresso. Whether you're chasing waves, going to the office, or catching flights, this is the upgrade your cup has been waiting for. No barista required—just add hot water and go.
Presented by Laird.
Andrew Johnson's classical tribute to our favorite video game.
A couple of Tesla coils perform an electrifying cover of "Dueling Banjos."
Luca Faloni's Summer 2025 collection redefines effortless elegance, channeling Italian craftsmanship into warm-weather essentials that move seamlessly from sunlit terraces to rooftop cocktails. Think Portofino shirts and tailored trousers that strike a balance between relaxed and refined, pairing breathable feel with silhouettes sharpened by subtle design. Each piece, meticulously woven in Northern Italy, projects quiet confidence: versatile enough for a coastal stroll yet polished for the urban playbook. Take full advantage of summer's rhythm and indulge in Luca Faloni's latest collection of refined essentials.
Presented by Luca Faloni.
Hair loss may start quietly, but PATRICKS Plus Range makes sure it doesn't stay that way. Crafted with cutting-edge actives like Capixyl, Redensyl, Baicapil, and Procapil, this award-winning shampoo and conditioner duo works at the root — blocking DHT, boosting circulation, and reigniting follicle activity. Designed for daily use and all hair types, it's the ultimate ritual for men who demand thicker, stronger, fuller hair without compromise. Whether you're fighting fallout or fortifying for the future, the Plus Range turns your daily wash into a powerful defense, marrying advanced biotech with refined self-care.
Presented by PATRICKS.
Jake Gyllenhaal is a fencing psycho in the video for French electro-pop artist The Shoes, and no one is safe from his foil.
Indie rock band No takes the creepiness out of living, breathing crash test dummies and makes them quite endearing.