Millions of dollars and years in development doesn't always get you real-world physics.
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
Cult status in skincare is earned, and Augustinus Bader The Rich Cream delivers with a deeply hydrating formula designed to smooth, firm, and boost radiance over time. Powered by the brand's TFC8® technology, it supports skin renewal while improving texture and elasticity, making it especially effective for dry or mature skin. A refined, results-driven upgrade to any routine, it also makes a thoughtful Mother's Day gift for anyone who appreciates high-performance skincare.
Presented by Augustinus Bader.
Flaviu Cernescu scales a crumbling, 920-foot tall chimney, the second tallest structure in Romania.
Sweded does a shot-for-shot remake of the Age of Ultron trailer and nails it.
Challenger gives you a bird's-eye-view of the Texan's stadium during the singing of the National Anthem.
Nike brings performance-focused construction to the course with the Rise Golf Hat. Built with a structured six-panel design, it uses moisture-wicking fabric alongside Dri-FIT ADV technology to help manage heat and sweat during long rounds. An Aero Brim provides added shade, while the SwooshFlex fit delivers a secure, comfortable feel on and off the course. Designed for all types of play, the Rise balances technical performance with a clean, versatile look suited for both the fairway and the clubhouse.
Presented by Nike.
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
While we don't advocate breaking the law, this is more epic than anything you'd see in a movie.
Be the envy of your friends when you crush all the other backhoes in a drag race.