Slow Mo Eyes
Our high school anatomy class did not prepare us for the creepiness of our eyeballs at 240 frames-per-second.
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How You Were Made
The most visually pleasing conception video you will ever see right here, right now.
Crazy Robot Arms
Get your Doc Ock on with Raytheon Sarcos' modified Ditch Witch. These robotic arms will be used for good not evil to improve the way humans work in dangerous environments by mimicking the movements of the operator's shoulders, wrists, and elbows.
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Nike C1TY Premium Cordura
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
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Luca Faloni Bermuda Shorts
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
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Steve Jobs Post-It Note Tribute
An innovative way to honor one of America's greatest innovators with a 4,001 post-it note salute outside of the Apple Store in Munich, Germany.
Joey Quits
Our new hero Joey quits his dead-end job, not with a two-weeks notice, but with a ten-piece band.
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Nike Leather Field General
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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Vintage Willie Nelson
A clean-cut Willie Nelson suited up and singing a medley of country hits at the Ryman Auditorium in Nashville.
