Sweat It To Get It
Gatorade's for back sweat and winning attitudes. See what non-sweaty people do for the sweet taste of electrolytes.
Gatorade's for back sweat and winning attitudes. See what non-sweaty people do for the sweet taste of electrolytes.
Conductive materials that generate electricity from vibrations could soon be powering devices near you.
Jellyfish have a strange, alien-like beauty — and thousands of microscopic hyper-fast needles filled with poison.
Your face takes the hit — sun, stress, sweat, and screens — and EltaMD's UV Skin Recovery Face Sunscreen is built to defend it all without flinching. Formulated with mineral-based Zinc Oxide and SPF 50, this all-in-one shield offers broad-spectrum protection while instantly calming redness with smart color-correcting tech. Clinically proven to support sensitive and post-treatment skin, it goes beyond basic defense, actively helping to recover the skin barrier after exposure. Lightweight, invisible, and non-irritating, it's the kind of daily armor that works just as hard in the sun as it does under fluorescents.
Presented by EltaMD.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
A concise guide for new and expectant parents.
A stunning demo of OMOTE, a real-time facial tracking and projection mapping software.
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
Velasca's Filòm Loafers fit like a glove — and that's no play on words. Made from the innermost layer of leather and buffed to give them their signature velvety texture, these suede shoes are washed with pumice stone for a lived-in look and feel, and hand-constructed using a tubular construction and sewn together by an internal seam called a Blake stitch, which helps the shoe flex with the natural flexing of your feet. A bit Ivy and inherently Italian, the shape references traditional college-style loafers, which were low-cut with a 'biscotto' shape. Now, they're a democratic everyman silhouette — but this iteration is for those with a keen sense of style and an eye for quality craftsmanship.
Presented by Velasca.
The most terrifying film in decades. Thankfully not coming to a theater near you.