Sweetheart by The Wave Pictures
Ben Reed took a literal approach when creating this video for "Sweetheart." All of the pictures and words were taken from second hand books that you should be reading.
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Cold Skin by To Kill A King
To Kill A King's video for Cold Skin. They've got some sort of post-apocalyptic WWE meets Braveheart meets Fight Club thing goin' on. We dig it.
Diamond Eyes by Deftones
If you don't think this video is awesome, then you have no soul. Or it could be that you're just not as weird as we are.
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Collars & Co. Monterey Cotton & Linen Overshirt
The Monterey Overshirt from Collars & Co leans into the kind of effortless layering piece that works year-round without overthinking it. Cut from a lightweight cotton-linen blend with a touch of stretch, it delivers breathable comfort with just enough structure to hold its shape, striking a balance between relaxed and refined. Details like patch pockets, working buttons, and a clean pointed collar keep things classic, while the unlined construction makes it easy to throw over a tee or polo as temperatures shift. Machine washable and designed for a true-to-size fit, it's a straightforward staple that slots easily into a daily rotation without feeling like an afterthought.
Presented by Collars & Co.
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Brooks Dash 6" 2-in-1 Short
Brooks takes a utility-first approach to training apparel with the Dash 6" 2-in-1 Short, a lightweight hybrid built for runs, gym sessions, and everything in between. Designed with a semi-fitted silhouette that follows the body without restricting movement, it pairs a breathable woven 6-inch outer shell with a supportive 4-inch boxer-brief liner engineered to reduce chafing and move freely thanks to 4-way stretch. Perforated side panels and a flat-knit waistband with internal drawcord keep airflow and fit dialed in, while a thoughtful pocket system adds everyday practicality with a liner phone pocket, key storage, and two external hand pockets for off-the-clock wear. The result is a versatile training short that transitions easily from workout to daily routine without missing a step.
Presented by Brooks Running.
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On My Way by IZABO
Izabo shows us yet another way to use our iPhones for something other than a phone.
Ritalin by Dancing Pigeons
Dancing Pigeons show us how hillbillies settle their disagreements.
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The Ghost Inside by Broken Bells
It's not like anyone was paying attention to Christina Hendricks' arms and legs anyway.
This Too Shall Pass By OK Go
This might be a little harder to set up at the MTV Music Awards.
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Vita Coco
Vita Coco has become the warm-weather essential for a generation constantly on the move, delivering a cleaner, more functional answer to hydration during another brutal summer of record-breaking heat. Packed with naturally occurring electrolytes — including 3.5x more than the leading sports drink — the brand's coconut water helps replenish what long commutes, beach days, workouts, and heat waves quickly drain away, without the artificial colors or overly sweet formulas crowding store shelves. Equal parts refreshing and performance-minded, Vita Coco bridges wellness and lifestyle with an easy-drinking formula that feels just as at home in a gym bag as it does beside a rooftop pool, making it one of the smartest ways to stay cool when temperatures refuse to cooperate.
Presented by Vita Coco.
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PLQR Smart Sticky Note
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
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Converse All Summer
Cudi, Rostam, and Bethany show that three big heads are better than one.
Gently Gently by Christopher Smith
Christopher Smith takes us inside a snow globe for his single "Gently, Gently."
