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The Internet of Sh**t

In a world where everything from your lightbulb to your water bottle can be connected to the internet, eventually, enough is enough. A wifi antenna doesn't make something smart — and often just makes it more of a pain to use than the "dumb" version. This spot for Swedish tech company Semcon reminds us that being smart doesn't mean simply being connected — it has to be usable by humans too.

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