The Secret Science Of Advertising
Here's the Jedi mind tricks advertisers use to get you to buy their overpriced nonsense.
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Teens React To Nirvana
Twenty years later, Nirvana seems to hold up. Teens react to the band that 180'd the music industry in the early '90s.
Firenado
Looking like something straight out of an apocalyptic nightmare, a dust devil sucked in the blazing flames during a prescribed burn in Denver.
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Nike Waffle Racer 26
Born from a waffle iron experiment by Bill Bowerman, Nike's Waffle Racer returns with updated materials and a modern build. Originally released as the "Moon Shoe," the silhouette keeps its low-profile, track-inspired design while swapping in knit and suede uppers across new 2026 colorways. A foam midsole adds everyday comfort, while the signature waffle outsole delivers the same traction that defined the original. The result is a retro runner that balances heritage design with easy wearability.
Presented by Nike.
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Duke Cannon Supply Co. Puck Soap
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
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Badminton Highlight
The first, best, and only badminton highlight you may ever see. But it's awesome and looks like they're tearing the fabric of reality.
Freedom Tower Base Jump
Nothing like a little illicit base jumping from New York City's Freedom Tower at 3 AM to get the blood flowing.
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The Office Time Machine
After a year-and-a-half of watching and re-watching episodes of The Office, Joe Sabia created the ultimate cultural reference time machine.
GoPro Grizzlies
Grizzlies like to get away just like anyone else. Playing by a river in Alaska, one of them finds a GoPro snack.
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Uncrate's 100-ish favorite things on Amazon
This is our shortcut to the good stuff on Amazon. It's an ongoing Uncrate-vetted list we'll be adding to and subtracting from. It's your field guide to use before wading through Amazon's millions of mediocre listings. It's our handpicked, battle-tested lineup of the clever, the durable, and the legitimately worth buying. The pieces that punch above their price, hold up in the real world, and never miss. In other words: the Amazon aisle curated by someone with taste.
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Augustinus Bader The Rich Cream
Cult status in skincare is earned, and Augustinus Bader The Rich Cream delivers with a deeply hydrating formula designed to smooth, firm, and boost radiance over time. Powered by the brand's TFC8® technology, it supports skin renewal while improving texture and elasticity, making it especially effective for dry or mature skin. A refined, results-driven upgrade to any routine, it also makes a thoughtful Mother's Day gift for anyone who appreciates high-performance skincare.
Presented by Augustinus Bader.
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Game of Thrones Tribute Remix
Remixologist melodysheep puts his mixing magic on the World of Westeros.
