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Alka-Seltzer In Space
In space, you don't need a cup to dissolve your effervescent tablets.
Clearing The Bike Path
The world's strongest biker isn't going to let you block his bike path.
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The James Brand Elko Knife
The James Brand updates its compact Elko knife with refinements based on previous models. The design features a smaller profile, improved grip pattern, and a more ergonomic shape for better control. A 1.6-inch blade made from Sandvik 12C27 stainless steel provides a rigid, corrosion-resistant edge suited for everyday tasks. Focused on portability and straightforward utility The James Brand designed the Elko for keychain carry and EDC loadouts. Whether it's your primary tool or a backup, its size and form transitions easily from outdoor use to daily carry.
Presented by James Brand.
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Huega House Headwear Collection
Finishing an outfit, especially for Festival Season, often comes down to the details, and the Huega House Headwear Collection delivers with a lineup of caps built around refined design and premium construction. Each style balances elevated styling with everyday versatility, making them just as suited for daily wear as they are for long days that start early and end late. Standout pieces include the Athletic Association caps in khaki and green, the Legacy and Letterman black hats, the Vintage Swan in black and natural, the Icon in black and natural, and the Athletic Association navy option. The result is a tight rotation of easy-wearing hats designed to pull a look together from the first set to the final encore.
Presented by Huega House.
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Lip Sync Battle with Tom Cruise
Tom Cruise teases a Risky Business throwback when he faces off with Jimmy.
Inside the Superhuman World of the Iceman
Get a glimpse into the life and methods of actual mutant Wim Hof.
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Breakfast Robot
Egg McMuffins have got nothing on this breakfast sandwich-making robot.
Talking Watches With Andre Iguodala
NBA Finals MVP Andre Iguodala shares his love for fine watches and a few gems from his collection.
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REKS Prescription Golf Sunglasses
Performance eyewear gets a purpose-built edge with REKS Golf sunglasses, designed specifically for the demands of the course. At the core are Color-Boosting Trivex lenses that enhance contrast and depth perception, making it easier to track the ball in flight and read subtle breaks on the green with precision. Unlike standard shades, the non-polarized design preserves visual cues critical for distance judgment, while anti-reflective coatings and 100% UV protection keep vision clear in changing light. Paired with lightweight, unbreakable frames built for all-day comfort, the result is a focused upgrade that sharpens your game without adding distractions.
Presented by REKS.
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London Sock Co. Simply Trainer Socks
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
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How To Launch A Nuclear Missile
Once it housed one of the most destructive forces on the planet. Now it's a museum.
