RtA Fall Collection

RTA's latest men's collection doubles down on the Los Angeles label's mix of bold design, premium materials, and rebellious streetwear attitude. The new arrivals span denim, outerwear, tees, knits, shorts, and accessories, with standout pieces like the brand's signature denim and statement jackets bringing a sharper edge to everyday dressing. Relaxed silhouettes and distinctive details keep the lineup unmistakably RTA, while versatile layers make the collection easy to work into an existing wardrobe. It's a fresh selection for those who prefer their staples with a little more attitude.

Presented by RtA.

Nike x Hyperice Hyperboot

The Nike x Hyperice Hyperboot brings recovery technology into a wearable format designed to keep athletes moving. Combining Hyperice's HyperHeat technology with Normatec dynamic air compression, the high-top boot delivers targeted warmth and rhythmic compression to the feet, ankles, and Achilles, helping prepare muscles for activity and support post-workout recovery. Three heat levels and three compression settings allow for a customized experience, with controls built into the boots or accessible through the Hyperice app via Bluetooth. Designed to be worn while sitting, standing, or walking, the battery-powered system makes it possible to warm up on the go, whether heading to the gym, preparing for competition, or recovering between sessions. With USB-C charging and a TSA-friendly design, the Hyperboot brings a new level of mobility to the warm-up routine.

Presented by Hyperice.

Hairmax PowerFlex 272 Laser Hair Growth Cap

The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.

Presented by Hairmax.

ZBiotics Pre-Alcohol Probiotic Drink

ZBiotics is pushing the boundaries of probiotics with a new approach to biotechnology, having brought the world's first genetically engineered probiotic to market. Its Pre-Alcohol Probiotic Drink is designed to break down acetaldehyde, an unwanted byproduct of alcohol metabolism that researchers have linked to how people feel after drinking. Developed by a team of microbiologists creating probiotics for entirely new functions, the formula offers a science-driven approach for people looking to be more intentional about responsible drinking and their social routines.

Presented by ZBiotics.

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