William Eggleston Steak Billboard Photograph

William Eggleston captured this weathered steak billboard in Memphis in 1973, part of his Dust Bells Volume I series that helped establish color photography as fine art. Eggleston discovered the dye-transfer process while examining a Chicago photo lab price list, adopting a technique commercial labs used for cigarette packs and perfume bottles to achieve the saturated, analog color. The print is signed in ink on the front, with artist stamp, date, and edition number on the back. Printed in 2004 under Eggleston's supervision by Guy Stricherz, one of only 15 produced.

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