The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
For high-performers who treat clarity and speed of mind as non-negotiables, Onnit's Alpha BRAIN delivers a focused, caffeine-free edge for those pursuing their full potential. Backed by clinical trials and over 10 million bottles sold, this nootropic supports cognitive performance — boosting memory, mental speed, and executive function with a precise blend of Alpha-GPC, L‑Theanine, Vitamin B6, and Phosphatidylserine. Whether you're strategizing, creating, gaming, or navigating high-stakes moments, Alpha BRAIN promotes alpha wave production and supports acetylcholine levels to keep your mind sharp without the crash. Available in capsules or instant powder for travel, it's a tool that doesn't just power your day — it elevates it.
Presented by ONNIT.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Built for those chasing podiums, personal bests, or just peace at pace, Nike's Pegasus Collection is the trusted engine for everyday legends. Whether you're cutting through pre-dawn city loops or gunning for elevation on weekend trails, each shoe in the collection delivers serious propulsion through a trio of tech: ZoomX foam, an Air Zoom unit, and ReactX. The Pegasus Premium brings a new level of responsiveness for runners who measure their life in split seconds. The Pegasus Trail 5 grips and glides through off-road unpredictability, while the Pegasus 41 SP offers everyday performance that refuses to compromise. From streets to switchbacks, take the next step and fly with Pegasus.
Presented by Nike.
Bakscape revolutionizes men's grooming with a time-saving, omni-directional shaver designed for effortless self-care. Its six precision titanium-coated foils deliver an ultra-close, irritation-free shave — whether wet or dry — while the friction-fit extendable handle ensures independent back, head, chest, and full-body grooming. Unlike bulky competitors prone to razor burn, Bakscape's sleek, efficient design offers complete coverage in just minutes, providing the ultimate grooming. Plus, enjoy 10% off your first subscription order with code BAKLBY10.
Presented by Bakscape.
For the man whose passport sees more stamps than dust, the Jack Archer Jetsetter Shorts are the essential uniform of elevated travel. Crafted with the discerning frequent flyer in mind, these shorts blend tailored aesthetics with ultimate performance. The sculpted waistband lifts with intention and ensures first-class comfort without compromise. Wrinkle-free, odor-resistant, and stain-repellent, they demand nothing and deliver everything. With fabric that adapts to motion and maintains its shape across time zones, the Jetsetter is proof that luxury doesn't pause for laundry. From Santorini to São Paulo, this is how you stay sharp without trying.
Presented by Jack Archer.
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.