Cupcakes are like chick flicks with Reese Witherspoon — nearly every guy likes them but none of us want to admit it. Butch Bakery Cupcakes ($18-$50) are tasty treats you don't have to be ashamed of loving, with camo, wood grain, houndstooth, plaid, checkerboard, or marble chocolate discs on top instead of sissified sprinkles. [Thanks, Anthony]
Zesty, bold, and unexpected — and that's just the included fake mustache. Sazon Mas Guapo ($10) is a spice blend that falls somewhere between a dry rub and seasoning salt, and promises to make "any chef seem more handsome," while also making your food "more better."
Sporting an all-new case silhouette and both analog and digital readouts, the G-Shock GA700-1A Watch is an ideal entry point to this iconic brand. The dial and hands protrude outward, giving the watch a 3D look and making it more legible, while the front-button super illuminator LED light makes darkness an afterthought. It also offers world time, a stopwatch, a countdown timer, multiple alarms, and, of course, the shock- and water-resistance the G-Shock line is known for. Available in three colorways.
Presented by G-Shock.
For maximum comfort, it's hard to beat some sweats. The Mack Weldon Ace Crew Sweatshirt combines coziness of these lazy day staples with surprising style. It's made from a lightweight French Terry material that's micro-sanded for a soft finish and blended with a hint of Lycra for a bit of stretch. A versatile staple, it dresses up well when pulled over a button-down, or can keep you comfortable when paired with a tee in a more casual ensemble. The tailored fit ensures you look your best, and three available colors means there's one to match your look.
Presented by Mack Weldon.
Just like regular soda, somewhere along the line ketchup — even name brand stuff like Heinz — went from being natural mixes to scary, high fructose corn syrup-filled goo. Sir Kensington's Gourmet Scooping Ketchup ($7) is out to rectify this situation, with two recipes (original and spiced) containing high-quality, all natural ingredients, and with a taste so refined that it demands to be scooped, not poured, squeezed, or shot out of a Super Soaker.
With a name like Chocomize ($6), you might think about a service that lets you customize your chocolate bars. And you'd be correct. Pick your chocolate bark base and add more than 100 different kinds of fruits, nuts, herbs, and candies, or simply select from one of the company's best-selling bars, like the Smores Bar with graham teddies and mini-marshmallows, the Candy Bar with gummi bears, chocolate candy, and Nerds, or the Spicy Special Bar with black peppercorns, mini chipotles, and cayenne pepper.