Nike evolves its everyday road runner with the Pegasus 42. It pairs a curved, full-length Air Zoom unit with a ReactX foam midsole that's 13% more responsive than previous React technology delivering an energized ride from heel strike to toe-off. A softer, more breathable mesh upper keeps each stride comfortable, while the updated silhouette adds more toe spring and extra room through the forefoot and toe box. Underneath, a lighter Waffle outsole combined high-abrasion rubber and flex grooves for traction and flexibility. Built around the familiar versatility of the Pegasus line, the 42 adds more room, responsiveness, and energy to the everyday run.
Presented by Nike.
SOREL expands the Horizon collection by carrying the rugged DNA of its iconic Caribou boot across three silhouettes built for changing terrain and seasons. The Callsign Horizon Low GTX brings the concept closest to a sneaker, pairing waterproof GORE-TEX® construction with lightweight Livelyfoam cushioning and a Vibram XS Trek Evo outsole for everyday traction. Moving higher, the Daystorm Horizon GTX combines full-grain leather, GORE-TEX® waterproofing, and a rugged Vibram® lug outsole for everything from wet city streets to the trail. At the top of the lineup, the Caribou Horizon GTX modernizes SOREL's winter icon with 200 grams of insulation, seam-sealed leather, a GORE-TEX® membrane, and Caribou-inspired Vibram traction for snow, slush, and cold-weather exploration.
Presented by SOREL.
RTA's latest men's collection doubles down on the Los Angeles label's mix of bold design, premium materials, and rebellious streetwear attitude. The new arrivals span denim, outerwear, tees, knits, shorts, and accessories, with standout pieces like the brand's signature denim and statement jackets bringing a sharper edge to everyday dressing. Relaxed silhouettes and distinctive details keep the lineup unmistakably RTA, while versatile layers make the collection easy to work into an existing wardrobe. It's a fresh selection for those who prefer their staples with a little more attitude.
Presented by RtA.
The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.
Presented by Nike.
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
The HairMax RegrowMD Laser Cap brings FDA-cleared laser hair regrowth technology into a simple, wireless wearable designed for busy routines. Its flexible cap houses 272 medical-grade lasers that treat the entire scalp in just three seven-minute sessions per week, offering a convenient approach to incorporating hair-growth treatment into everyday life.
Presented by Hairmax.