LG Flexible UHD 4K Smart OLED TV

Having trouble deciding between a fancy new curved TV and a standard flat set? Thanks to the LG Flexible UHD 4K Smart OLED TV, you won't have to choose much longer. Formally known by the model name 77EG9900, this 77-inch set features a flexible, WRGB OLED 4K panel, allowing you to determine the degree of curvature, or even eliminate it entirely. Other features include QuantumDot technology, the company's new WebOS 2.0 smart TV platform, and a Tru-4K upscaler to make sure that even lowly SD content looks its best.