Adidas x Pharrell Humanrace Sichona Shoes

Pharrell Williams expands his partnership with Adidas to release the Humanrace Sichona. Named after the Indigenous phrase for "connecting to the earth" — or the Dakota way of saying "barefoot" — the sneakers use a human-centric design to evoke the feeling of walking barefoot. It utilizes Adidias' Futurenatural technology to merge the Primeknit upper with the midsole for unrestricted, 360 movement and complete foot freedom. Presented in a tonal royal blue colorway, the sneaker is finished with an aqua banner on the tongue and a coral Humanrace logo down the side. The shoes will release on August 27, 2021.

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Simple App

Make hitting fitness goals and living a healthier lifestyle simple — with the Simple app. Simple isn't a restrictive list of do's and don'ts. Using AI and a team of nutritional, behavioral, and medical experts, Simple gives users an incremental approach to help form healthy habits that last without give-up and quit burnout. After filling out a detailed survey, users with have access to the NutriScanner, an easy-to-use food logger, daily workout plans with everything from strength training to yoga, and Avo, an AI-powered in-app coach to answer questions and offer real-world applicable suggestions. With Simple, you can live healthier without feeling like going to boot camp.

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