Pharrell Williams expands his partnership with Adidas to release the Humanrace Sichona. Named after the Indigenous phrase for "connecting to the earth" — or the Dakota way of saying "barefoot" — the sneakers use a human-centric design to evoke the feeling of walking barefoot. It utilizes Adidias' Futurenatural technology to merge the Primeknit upper with the midsole for unrestricted, 360 movement and complete foot freedom. Presented in a tonal royal blue colorway, the sneaker is finished with an aqua banner on the tongue and a coral Humanrace logo down the side. The shoes will release on August 27, 2021.