BMW i Vision Dee Concept
BMW is showing its vision of cars as rolling entertainment venues with the i Vision Dee concept, an EV that's all about experiences other than driving. The i Vision Dee is loaded with digital technology, including color change tech that allows for up to 32 different exterior colors and the next generation of BMW's Head-Up-Display. The Head-Up-Display is combined with the Mixed Reality Slider, using sensors on the instrument panel to control the amount of information displayed in an augmented-reality projection across the entire windshield. A customizable welcome sequence uses graphics, light, and sound effects when the driver approaches the vehicle. The overall design is described by BMW as reductive — reducing the shape to the minimum three-box design and the iconic Hofmeister kink. BMW will be revealing more about the concept and its upcoming Neue Klasse design language throughout 2023.