Creativity, Inc.
It doesn't matter whether you're an animation fan looking to gain greater insight into the inner workings of Pixar or a businessman looking for new, fresh ways to lead your troops — Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is worth the read. Penned by Pixar co-founder, president of Walt Disney Animation, and all-around great guy Ed Catmull, this book shares some of the secrets and philosophies that Pixar has used to become so successful — tricks that apply to fields far beyond animation. One of the best business books of the year.
