Ford F-100 Eluminator Concept Truck

The day will come when the internal combustion engine is relegated to the museum — but the cars they powered don't have to be. Ford brought the F-100 Eluminator concept truck to the 2021 SEMA show, powered by the electric drivetrain from the new Mustang Mach-E EV. Twin front and rear electric motors make a combined 480 horsepower and 634 lb-ft of torque, more twice the power that this truck would have had when new. And although Ford bills it as a concept, the Eluminator electric crate motor from the Mustang Mach-E GT Performance Edition is now available to buy from Ford's Performance Parts Division — meaning customers can build their own.

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Vita Coco Treats

Vita Coco is introducing Vita Coco Treats, a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. In celebration of the launch, Target shoppers can pick up Treats for free by signing up for a full product rebate on the website, while supplies last. Beginning April 15, you can also enter to win a "Treat Yourself" kit, packed with Vita Coco Treats and other popular Target shopper favorites by visiting Vita Coco's Instagram, while supplies last.

Presented by Vita Coco.

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Roborock S8 MaxV Ultra Robot Vacuum + Mop

With the S8 MaxV Ultra, Roborock ensures every inch of your house is clean. The new model features a Flexi Arm Design with an extendable side brush that reaches into corners, while an Extra Edge Mopping System cleans along edges. A Reactive AI 2.0 Obstacle Recognition uses a 3D structured light and an RGB camera to identify and avoid obstacles in its path, and a PreciSense LiDAR navigation system scans rooms to create a map and determine the most efficient route. It upgrades suction power to 10,000Pa to pick up even more dust and dirt, a Carpet+ Boost System ups the hair pick-up rate by 30%, and the mopping system scrubs floors 4,000 times per second, detecting carpets and rugs along the way. With built-in voice assistance, users can start cleaning with a simple command, and when the job is done, the vacuum will retreat to its dock to automatically empty, wash, dry, and recharge itself. The S8 MaxV Ultra will be available April 22, 2024, and for a limited time, get a triple gift pack valued at $1,000 with your purchase.

Presented by Roborock.

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Nike React SFB Carbon Low Trail Shoes

Combining elements of tactical boots with training shoes, the Nike React SFB Carbon Low is built for outdoor pursuits. It's built with Flyplate technology that uses a full-length carbon fiber plate to optimize stride, support the Achilles, and protect from sharp rocks. Lightweight React foam provides cushioning and energy return, while the mesh upper has a durable fabric midfoot overlay, heavy-duty stow-away laces, and a solid rubber toe reinforcement. It all sits atop an outsole of hand and sticky rubbers with rubber teeth in the arch for added grip on challenging terrain.

Presented by Nike.

NERRĀ Bathhouse Ritual

NERRĀ has transformed the mundane daily routine into a soul-nourishing ritual. Embracing ancient bathing practices, their products turn everyday self-care into a moment of connection, relaxation, and rejuvenation. It's not just about cleansing; it's about creating a sanctuary at home where each action is an act of self-love and mindfulness. Their four-step process soaks, exfoliates, purifies, and nourishes the skin, providing a spa-like experience at home. Upgrade your body care routine and experience the difference with the Ritual collection.

Presented by NERRĀ.

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