Genesis X Gran Equator Concept

Genesis already makes several SUVs. While capable, they're more suited for driving a group of friends to dinner than exploring the unknown. With the X Gran Equator Concept, the brand is channeling the latter option. It maintains the brand's signature clean lines, with a bold front end, long hood, and sloping C-pillar, yet adopts dark wheel wells and 24" beadlock rims to announce its off-road ambitions. The interior shows a similar duality, with a central stack of gauges inspired by vintage cameras and swiveling front seats that allow for camper-like vibes once the destination has been reached. It will be on display at the 2025 New York International Auto Show starting April 18th and at the Genesis House in the Meatpacking District from the end of the show through the end of July. As with many concepts, no production plans have been announced.

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Velocity 1972 Ford F-250

Velocity's Heritage Series 1972 Ford F-250 blends classic charm with modern muscle in a two-tone black-and-white masterpiece. Built on a Velocity Exclusive frame by Roadster Shop, it features a coilover suspension, Dana axles, and Wilwood disc brakes for uncompromising control. Under the hood, a Gen III 5.0L Coyote V8 and 10-speed automatic transmission deliver aggressive power, while a stainless steel exhaust ensures it sounds as good as it looks. Inside, woven leather seats, billet accents, and Dakota Digital gauges bring luxury to the retro-styled cabin, reimagining this icon for the modern day.

Presented by Velocity.

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Jack Archer Jetsetter Tech Pants

Long gone are the days of stiff, wrinkled chinos. Modern pants are cut from a different (better) cloth, and Jack Archer's Jetsetter Tech Pants are a prime example. Crafted from premium Rebound fabric sourced from Japan, they're stretchy, wrinkle-free, anti-odor, and stain-resistant, making them great for travel. The fit provides room where it's needed but is slim where it's not, and is enhanced by a diamond-shaped gusset that prevents tightness in the crotch and the curved-waist design that provides a lift to the backside. Built with premium stitching, they also feature a zippered coin pocket and hidden reflective tape that's only revealed when they're cuffed. Now available in two cuts: the original, best-selling Slim Fit and the new Straight Fit, which offer a roomier fit from the knee down.

Presented by Jack Archer.

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Biohacking Conference 2025

The Biohacking Conference hits Austin this May. Spearheaded by Bulletproof founder and biohacking pioneer Dave Asprey, the three-day event pulls in a lineup of big thinkers — Ryan Holiday, Rollin McCraty, Teal Swan, and more — offering live keynotes, hands-on tech demos, and deep dives into the science of longevity, performance, and human optimization. You'll get early access to cutting-edge gear and ideas before they hit the mainstream, all while rubbing shoulders with a curated crowd of forward-thinkers. If your idea of self-improvement goes beyond green smoothies and cold showers, this is where you level up.

Presented by Virtual Ticket Launch.

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Greatness Wins Training Shorts

Built for athletes who demand more, the Greatness Wins Performance Short elevates your workout with cutting-edge design and sustainable innovation. Crafted from lightweight stretch fabric made from recycled plastic bottles, these shorts feature laser-cut perforation for maximum ventilation, a moisture-wicking Coolmax liner for gentle compression, and a flat-knitted waistband for a secure fit. Designed for high-impact training — whether sprinting, lifting, or cycling — they move like a second skin, offering zero resistance and total freedom. Built to perform, built to endure — this is greatness that wins.

Presented by Greatness Wins.

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