A historic brand like Hennessy is looking to the future for its latest collaboration. The legendary cognac maker teamed up with artist and director Refik Anadol and for the first time allowed an artist to sit in on a session with their tasting committee. Anadol tracked their sensations and emotions during the Eaux-de-vie sampling session to make their sensory experience something tangible for the rest of us. Thanks to 3D mapping and machine intelligence, the session was interpreted into colors, shapes, and textures that are being used for this limited carafe. Anadol also designed the "Infinity Room" for projecting images of the data he collected, which will be showcased in locations worldwide as well as through a QR code on the V.S.O.P Privilège Limited Edition bottle.