Hyundai Boulder Off-Road Concept
For decades, the body-on-frame off-road segment belonged to Ford, Jeep, and Toyota. A surprise unveiling at the New York International Auto Show just added Hyundai to the conversation. The Boulder Concept is the first body-on-frame vehicle in the brand's history, built on a fully-boxed ladder-frame platform designed for serious off-road capability. Executed under Hyundai's new "Art of Steel" design language, the silhouette is an unapologetically boxy two-box finished in Liquid Titanium, sitting on 37-inch mud-terrain tires with dual safari-style fixed upper windows, coach-style doors, a double-hinged tailgate that opens from either side, and a roof rack with steel webbing between the rails. Inside, physical knobs and buttons replace the haptic sliders crowding competitor dashboards, fold-out tray tables support trail stops, and a real-time GPS guidance system acts as a digital co-pilot over technical terrain.

