Iams NoseID

Just like human fingerprints, each dog's nose print is unique. Iams NoseID is an app-based service that leverages this fact to reunite lost dogs with their families. It uses a phone's camera to scan and create a unique ID for each pup and allows owners to add information like name, size, gender, breed, and age to help speed up identification. The full experience is live now in Nashville, although interested dog owners can download the app now to be informed when the service goes live in their area.

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