フィールドワーク・ブリューイング ブロークン・クラウドIPA
カリフォルニア州バークレーにあるフィールドワーク・ブリューイングでは、常にホップ豊かなビールで新しいものに挑戦している。そしてこの「ブロークン・クラウド」はその実験とも言える挑戦の中でも最高傑作と言えよう。濁りのあるこのダブルIPAは、クリーミーで少々の苦味が口の中に広がるテイスト。ノースイーストスタイルのIPAがウェストコーストの影響を受けて、これまでにない新しいスタイルのビールとして誕生した。
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PLQR Smart Sticky Note
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
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T-Mobile Postpaid
Switching wireless carriers has traditionally involved enough friction to keep most people exactly where they are, but T-Mobile is trying to remove that excuse with a streamlined digital process designed to get customers through checkout in 15 minutes or less per line. The experience focuses on speed and simplicity, allowing users to switch online or through the T-Life app while keeping the device they already own. To further lower the barrier, T-Mobile's Keep & Switch program offers up to $800 via virtual prepaid card to help pay off eligible phones when customers make the move, creating a proposition that is equal parts convenience and cost savings.
Presented by T-Mobile.
