Another Noe is officially part of the family business. The family member is Freddie Noe, son of Jim Beam Master Distiller Fred Noe and grandson of Booker Noe. And to mark the ascension of the eighth generation Beam family member, the family is releasing Little Book. The inaugural batch has been dubbed "The Easy" and is a blend of straight whiskey with four unique components. It's bottled at 128.2 proof after Freddie worked on the final recipe for over a year and a half and tried more than 25 different blends.