MAD Paris x Audemars Piguet ALYX Royal Oak Watch
Watch customizations are rarely done as well as this one, even when starting with an iconic canvas. But independent luxury timepiece customizer MAD Paris is up to the task, taking the Royal Oak and crafting an almost brutalist edition of the legend from Audemars Piguet. The 1017 ALYX 9SM features a slight 34mm case that is made of full stainless steel with familiar screws set into an octagonal bezel. The dial continues the minimalist look, featuring only a date window and logo engravings. Limited to 40 pieces, the watch's claps have also been updated with a nod to 1017 ALYX 9SM's Cobra buckle-inspired fastening system and arrives in a custom MAD Paris Pelican case.