The Thirst Mutilator is making the jump from the big screen to your local 7-Eleven. As you'll recall, Brawndo was the sports drink that replaced water, even for crop irrigation (it's got what plants crave!), in Mike Judge's cult hit Idiocracy. Well, starting next week, you too will be able to spurn water and start your own dependency on Brawndo ($TBA). True to its movie roots, the lemon-lime energy drink is bright green "with a smooth tangy flavor" and 200 mg of caffeine, electrolytes, inositol and guarana. We're not sure if this is really awesome or really sad. But either way, the future is coming. And it doesn't look smart. [via]
Designed in 1957 by Luigi Massoni and Carlo Mazzeri, this Alessi Cocktail Shaker ($88) was part of a line of barware called Programme 4. Made of satin-finished stainless steel, the iconic design features two functional dents in the lid, making it more than just another pretty object for your kitchen or bar.
The bike helmets that Thousand produces have a timeless feel inspired by designs from vintage motorcycle helmets. That mentality is even more present in their limited-edition Epoch Collection. An homage to iconic design, the collection features three new finishes — Speedway Creme, Nordic Wood, and Willowbrook Mint. Each features two sets of interior padding for a custom fit, a rubberized matte finish, a built-in low-profile visor, and eco-friendly leather fit straps with a one-handed magnetic fastener.
Presented by Thousand.
The Black Tux wants to take the pain out of renting a tuxedo or suit for your next formal occasion. Its modern suits and tuxedos are cut from top-notch Italian wool and rented online with free delivery and replacements. You can even rent full outfits, and test them out for two days with their free home try-on program. Finally, the look, fit, and convenience to help guys look forward to the upcoming wedding season.
Presented by The Black Tux.
The Heineken DraughtKeg ($20) combines two of our favorite things — beer and technology. A little shorter than a 2-liter of Pepsi, the 5L DraughtKeg — good for 20 eight-ounce glasses of brew — is the first and only keg with a built-in CO2 pressure system, allowing you to have true draught beer in your fridge. It's also got a patented tapping system that keeps the beer fresh for 30 days after tapping. So when your milk is bad, your lunch meat is smelling funny and your eggs are no longer safe, at least you can still have a frosty one.
Prepare yourself for college football season with Pocket Shots ($2/each). These portable pouches of quality liquors — vodka, rum, tequila, gin, or whiskey — are easily stuffed into pockets and bags, letting you make your unauthorized stadium drinks with the greatest of ease. [Thanks, Gregory]