An innovation leader for decades, Nike continues to lead the pack in the shoe industry. Better is Temporary takes a closer look at the Swoosh from their humble beginnings to their current place among the most important brands on earth. The book is split into five thematic chapters that focus on Nike's performance, brand expression, collaboration, inclusive design, and sustainability. The book itself is a design marvel, with a cover that has overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a halftone dot pattern. The spine of the book is unique as well, sporting a series of colored tabs that extend from the interior pages.
500 color illustrations